![]() If you are looking for a quick and easy route to make a business filter, then creating one as a guest may be the way to go. You can choose to design and purchase a filter from within the Snapchat app without making a Snapchat Business Account or you can first create a business account (if you do not already have one) and buy and create filters for multiple locations with more precise demographic targeting capabilities. When it comes to using Snapchat filters for business there are a few different routes you can go. Now that you understand how valuable these babies are, here is how you can go about creating your very own Snapchat filters to draw even more eyes onto your brand. In fact, a Geofilter run by Bell Media for students at the University of Alabama reached 19,000 people in just five hours! Geofilters also have been found to get a wide amount of visibility with 40 to 60% of the daily Snapchat audience seeing them, according to HubSpot. Realizing this, Snapchat has made it possible for businesses to grow their brands by creating their own branded Snapchat filters. One study found that one of the main reasons users spend time on Snapchat is because of the filter feature. Before Snapchat introduced the world to these swipeable filters, the app was download 600,000 times each day worldwide once Snapchat filters were added to the platform the daily download rate DOUBLED.Ī Snapchat filter, left, is overlay, as opposed to a VR lens, right. Snapchat filters are one of the main ways Snapchat was able to successfully grow their popularity. “It’s a particularly useful tool for promoting your business… A Geofilter can help you alert foot traffic to your business’s nearby proximity, and spread awareness to users both in and outside your chosen location.” Why businesses should use Snapchat filters “A Geofilter is a location-based overlay you can find by swiping right on your Snapchat photo,” says HubSpot. A Snapchat filter that targets a particular location is a Geofilter. You can make filters available for lengths of time, as well as in specific locations. ![]() Also called a Snapchat Geofilter, is essentially the tool in the app that allows businesses (and personal accounts) to create your very own custom Snapchat filters promoting your brand or message. How to use a Snapchat filter for your brandĪ Snapchat filter is an overlay for photographs that you can create and purchase to advertise your brand. ![]()
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